Platform to connect EV charger owner to EV users
Provide EV users with more charging options and make traveling more convenient by connecting EV charger owners to EV users through an app similar to Airbnb.
Role
User Experience Designer
Client
College of Environmental Design at Cal Poly Pomona
Skills
User Research
Visual Design
Mockups
User Flows
Tools
Squarespace
Photoshop
Illustrator
Whimsical
Project Overview
As more people switch over from gas-powered cars to electric vehicles, the demand for EV chargers has grown exponentially. By 2030, we will need to support more than 18 million electric vehicles. It will cost $300 billion to build a global charging network and $50 billion is in the U.S alone. My goals include understanding EV users’ motivation behind their vehicle preferences, learning about their pain points of owning an EV, and creating a cost-effective solution to tackle the charger shortage.
The Challenge
Users are frustrated with overcrowded charging stations and struggle to find convenient charging away from home.
The Solution
Provide EV users with more charging options and make traveling more convenient by connecting EV charger owners to EV users through an app similar to how Airbnb works. The hosts provide their chargers to users and the users pays a service fee to use their charger temporarily.
User Interviews:
Pain Points
Struggle finding convenient charging stations
Frustrated with crowded charging stations
Opportunities
Provide more charging options and easier access to a charger
Offer charging suggestions based on destination
Competitive Analysis:
Competitive Advantages
Other companies do not provide users with private property charging options
EV chargers are growing in demand due to vehicle preferences
Convenient charging options and charging suggestions based on destination
Direct Competitors
Plugshare - App that finds EV charging stations near users
Charge Point - Locate open charging stations, provide cost per KW charged, check charging status, and view your charging history
Chargehub - Helps EV users find the closest charging station in their area
High Demand for EV Chargers :
By 2030 we will need to support more than 18 million EVs
$300 billion will be needed to build a global charging network
$50 billion in the U.S alone
Approach
Host and Rent EV Charging:
Reserve available chargers listed by private hosts similarly to how Airbnb works
Provide EV users with more charging options and make traveling more convenient
EV Renters: pay a service fee for the amount of KW used at the host’s charger
EV Hosts: make money through the amount of KW used at their charger
Solution
Sitemap:
Organize the navigation and structure of all pages
Clarify the content needed
Userflow:
Identify and organize different flows the user can take
Three Main Flows
Finding chargers nearby
Where are you going?
Finding specific charger plug
High Fidelity App Mockups:
Visualizing how the EV user can select their own way of finding their EV charger
